Marketing
Type
Book
Authors
ISBN 10
0073049026
ISBN 13
9780073049021
Category
Unknown
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Publication Year
2007
Publisher
Pages
640
Description
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. - from Amzon
Number of Copies
1